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Sarah Hearts

Sarah Hearts is a vibrant craft and notion brand based in North Carolina, founded by creative director Sarah Rivero Khandjian in 2006. Originally starting with handmade bags and screen-printed apparel, the brand evolved into a popular DIY blog in 2008 before transitioning into a full-time digital platform in 2012. Around 2020, Sarah Hearts expanded into high-quality physical products, becoming widely celebrated in the maker community for its signature woven sew-in labels, 100% cotton sateen fabrics, and whimsical, plant-based acetate notions designed for sewists, quilters, knitters, and crocheters.